PR writing

Get the word out

Go beyond PR 101 with sophisticated media relations pieces.

Go social for PR: Journalist shares which tool to use for what
Don’t give up on traditional media: Newspapers still set the media agenda, Pew study says
Write a world-class release: Steal these six techniques from Silver Anvil-winning campaigns
Write headlines for Google News: Keep ’em short
Boil it down: Explain ‘About us’ in your boilerplate
Boil down your boilerplate: Keep it short