Social media writing
Improve your authority and reach
Social media planning
- LinkedIn best for B2B: Beats other social media channels for customer acquisition
Relevant status updates
- Why, oh why aren’t they answering? Question posts don’t increase interactions
- Don’t ‘engage in the conversation’: More ‘@’ replies = fewer followers
- Spread yourself thin: Self-reference is not retweetable
- Better you than me: Want more Twitter followers? Stop talking about yourself
- Will you be my friend? Go viral on Facebook
- Get your share on Facebook: Three scientific ways to get your fans to spread the word
Interesting status updates
- Be sociable on Twitter: Social behavior nets more followers
- Why be interesting on Twitter? Entertaining content is the No. 1 thing people share
Tight status updates
- Punctuate on Twitter: Just don’t use semicolons
- 120 characters is the new black: How short on Twitter?
- The verb is the story: Drop the modifiers on Facebook
Formatting for status updates
- A little to the left: Location, location, location matters on Twitter
Distribution for status updates
- Time it right: When will you get the most action on Twitter?
- Blog early and often: Publish your posts in the morning
