Microcontent
Write online display copy that clicks
- Bottoms up: List most-used choices at the end of the drop-down menu
- Chain reaction: Write web links that work
- Do a number on your followers: Want your message to go viral? Use digits
- Chain reaction: Write web links that work
- Decks ~ the most important piece of copy on your web page: They may be the only things site visitors read
- Can Web heads be witty and wise?: 5 ways to write for Google and people
- Get clicked: Write Web heads that attract Google — and real readers
