Human interest
Let a person make your point
- Take the (other) Flesch test: Make your copy measurably more interesting
- One or 1,001?: Why ‘one individual trumps the masses’
- Find a poster person: Put a face on your message
Recent Tweets- AnnWylie: Letter perfect: Three tips for writing engaging e-zine copy ~ http://t.co/Jqk7qori
- AnnWylie: Leaving for my first @IABC_Oregon meeting. Can't wait to meet my new chapter members!
- AnnWylie: Will work with MedStar Health on Thinking Like a Reader and Making Copy More Creative 5/29-30 in Baltimore. Can't wait to return to MedStar!
- AnnWylie: ‘His severed head would suffice’: Extend ideas with etymology ~ http://t.co/M0tcR3Xm
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