Human interest
Let a person make your point
- Take the (other) Flesch test: Make your copy measurably more interesting
- One or 1,001?: Why ‘one individual trumps the masses’
- Find a poster person: Put a face on your message
May 17, 2012
Get read, shared & revisited with graphic storytelling
Reach readers by thinking like readers
And we’re not very literate, according to an OECD study
PR pros give young professionals a failing grade
Graphic storytelling gets patients to follow their RXs
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