Creative copy
Steal techniques from the fiction writers
- Examples prove the rule: A pint of ‘for instance’ is worth a gallon of abstraction
- Paint the schnauzer: Find examples to illustrate your point
- Communicate, don’t decorate: Creative copy can attract or distract
- Model the masters: Make a mentor of your favorite writer
- Notes from New York: Write with your eraser
- Captivate your audience: Three ways to make your copy more creative
- Model the masters II: Find a mentor in your favorite publications and websites
