Program planning
Where are you going?
Mission
- News flash — You’re not a news bureau: Your job is to change behavior, not to report news
- Mission impossible?: Tighten your mission statement
Media choice
- I only have eyes for you: Magazines dominate usage 85% of the time
- ‘Settle in’ vs. ‘search and destroy’: Print’s best for understanding
Editorial and design
- Bad news works: Tell employees how close they are to killing someone
- Bring on the bad news: Overly optimistic communication makes employees nervous
- Avoid ‘brilliant images of fuzzy concepts’: Visitors tune out superfluous pictures
- Do they see what you see? Put like things together to avoid online tunnel vision
- Revitalize your publication: A step-by-step look at one magazine makeover
