February 23, 2017

Writing for the web toolkit

Overcome the obstacles of reading on the screen

Writing for the web toolkit cover

Ann Wylie (Author)

What’s included:

  • Audio workshop and guide
  • Handbook
  • Cheat sheet of formulas and checklists
  • Supplement
Toolkit:$127
Rev Up Readership members:$97
Members save:$30(23%)
Offline ordering options

Web Writing toolkit description

Reading on the screen is hard for a simple reason: Our eyes weren’t made to stare at little beige boxes all day. Symptoms of screen reading include:

  • Headaches
  • Tired, achy, stinging eyes
  • Dry or watery eyes
  • Blurred or double vision
  • Neck, back and shoulder pain
  • Nausea
  • Difficulty thinking

Reading online hurts. No wonder people avoid it!

So how can you write copy that clicks?

Now you can learn to write copy that overcomes the obstacles of reading on the screen with Ann Wylie’s Writing for the web toolkit. You’ll learn how to:

  • Increase the usability of your copy by 124 percent with three simple steps
  • Create web copy that works with, not against, readers’ natural online reading habits
  • Run a quick test to make sure you get your messages across — even to skimmers and scanners
  • Go beyond WWWWWH to include the two elements that really need to go into an online lead
  • Determine how long your webpage should be (Beware: Some web writers use page-length recommendations based on debunked readership research.)
  • Apply the 30-3-30-3 rule to give online readers exactly what they’re looking for
  • Develop a voice for your online communications.

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for a Writing for the web workshop. (Learn more.)

Customer reviews for Writing for the web toolkit

“A great course for virtually every level of web writer, from beginner to expert.”
— Jill Stueck, corporate affairs director, AT&T

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for a Writing for the web workshop. (Learn more.)

Web Writing toolkit details

The Writing for the web toolkit is a collection of ready-to-use tools to jump-start your skills. You’ll receive the Writing for the web:

  • Audio workshop and guide. “Attend” a workshop outlining the key elements of Ann’s Writing for the web system.
  • Handbook. Get 38 pages packed with tricks, tools and tips for getting the word out on the web. Use this information to reinforce the skills you learn in the audio workshop. Plus: You’ll get pages and pages of additional techniques and resources that just wouldn’t fit into the workshop.
  • Cheat sheet of formulas and checklists. Get all of the action steps of Writing for the web toolkit on one sheet of paper. Keep this checklist by your computer to use on every piece you write and edit. Our clients tell us that this job aide is one of the most valuable tools they use for applying new skills to their daily writing.
  • Supplement. Quick tricks, tools and tips for creating copy that clicks. The supplement includes: eight ways to help content providers post better webpages, four steps to developing a web style guide, 15 tips for creating an email newsletter than gets read and more

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for a Writing for the web workshop. (Learn more.)

Customers also bought…

Think Like A ReaderArt of the storytellerClarify complex copyAnatomy of a press release
Think Like a Reader toolkitArt of the Story Telling toolkitClarify Complex copy toolkitAnatomy of a Press Release toolkit
$127$127$127$127

%d bloggers like this: