Write for the Web

How to write copy that overcomes the obstacles of reading on the screen

“A great course for virtually every level of Web writer, from beginner to expert.”

— Jill Stueck, corporate affairs director, AT&T

Dear Communicator:

Now, I don’t know about you, but my personal goal in life is to never write anything that will make my readers vomit, resign and forget where they parked the car.

But that’s a real possibility when writing for the Web.

Reading on the screen is hard for a simple reason: Our eyes weren’t made to stare at little beige boxes all day. Symptoms of screen reading include:

• Headaches
• Tired, achy, stinging eyes
• Dry or watery eyes
• Blurred or double vision
• Neck, back and shoulder pain
• Nausea
• Difficulty thinking

Reading online hurts. No wonder people avoid it!

Unfortunately, many communicators still write Web copy as if they’re writing for print. These days, no writer can afford to not understand how to reach readers online.

But there is a solution.

The secret to writing for the Web is a simple, six-step process that cuts down the stumbling blocks readers face when reading on the screen.

So how can you reach readers online?

Now you can master this process quickly and easily with Ann Wylie’s Writing for the Web toolkit. With the toolkit, you’ll learn how to:

• Increase the usability of your copy by 124 percent with three simple steps
• Create Web copy that works with, not against, readers’ natural online reading habits
• Run a quick test to make sure you get your messages across — even to skimmers and scanners
• Go beyond WWWWWH to include the two elements that really need to go into an online lead
• Determine how long your Web page should be (Beware: Some Web writers use page-length recommendations based on debunked readership research.)
• Apply the 30-3-30-3 rule to give online readers exactly what they’re looking for
• Develop a voice for your online communications.

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Get ALL the tools you need to apply these techniques to every Web piece you write

The Writing for the Web toolkit is a collection of ready-to-use tools to jump-start your skills. You’ll receive the Writing for the Web:

• Audio workshop and guide. You’ll be able to “attend” a workshop outlining the key elements of Writing for the Web system.
• Handbook. It’s 38 pages packed with tricks, tools and tips for getting the word out on the Web. Use this information to reinforce the skills you learn in the audio workshop. Plus: You’ll get pages and pages of additional techniques and resources that just wouldn’t fit into the workshop.
• Cheat sheet of formulas and checklists – all the action steps of Writing for the Web toolkit on one sheet of paper. Keep this checklist by your computer to use on every piece you write and edit. Our clients tell us that this job aide is one of the most valuable tools they use for applying new skills to their daily writing.
• Supplement. Quick tricks, tools and tips for creating copy that clicks. The supplement includes: eight ways to help content providers post better Web pages, four steps to developing a Web style guide, 15 tips for creating an e-mail newsletter than gets read and more

Now you can get the entire toolkit for $127, plus shipping and handling.

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Start reaching readers online now

Order the Writing for the Web toolkit today, and we’ll rush it to you immediately. There’s no reason to wait another minute to start overcoming the obstacles of online reading.

Gold member discount price: $97. You save $30. Not yet a Gold member?

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Serious about developing your skills? Get Ann’s Power Pack and save!

Would you rather bring Ann in for an in-house workshop? Contact Ann today.