‘Guides you on the path of effective storytelling’
What others say about The Art of the Storyteller
With The Art of the Storyteller toolkit or The Art of the Storyteller workshop, you’ll soon be writing compelling stories. That’s been the experience of these communicators who have practiced Ann’s techniques:
“Page after page of Ann’s Storyteller toolkit is filled with wonderfully written, practical tips, tricks and examples that already have improved my stories and that will improve yours. If the communicator’s job is to make the important interesting, Ann’s toolkit is the resource to show you the way.”
— Rich Barger, chief curmudgeon, CornerBarPR
“Great ideas on how to effectively communicate — new ideas, not the same old thing that everyone does.”
— Matthew G. Brooks, director of marketing and PR, Push America
“I’ve used this information in media training sessions to help dairy farmers use specific examples of what they do on their farms. Telling their stories has made the interviews rich with real-life detail and therefore memorable.”
— Carol Bodensteiner, communication consultant, West Des Moines, Iowa
“[The Art of the Storyteller] is great information for new writers, and it is wonderful information for more experienced writers to approach their work in a new way or to break out of a rut.”
— Jackie Cavnar
“I was finally able to convince one of my internal clients to use storytelling to explain a new service/role.”
— Cheryl Fletcher, project manager, Corporate Communications, RBC Financial Group
“[The Art of the Storyteller] was very actionable, clearly explained and offered the right amount of substative information.”
— Christine Holley, communicator, Interactive Intelligence
“We are now actively seeking stories about things our employees have done that are special or beyond the call of duty that benefit customers. We are also using the model you provided to frame the stories so they start with the issue/conflict/decision point and then backtrack to provide details. Previous customer stories always started with the customer’s name, place, size, etc. How boring now in retrospect!
“This is important information for the person who wants to cut through the clutter and have their message read/heard/seen.”
— Jill Feldon LaNouette, director, Organizational Communications, Cardinal Health Systems
“The information guides you on the path of effective storytelling that packs a punch with your audience.”
— Elizabeth Long, GraceWorks
“I learned that stories can be used to put big ideas into little packages that readers will remember.”
— Jan Waldschutz, communication specialist, Irving Oil Limited
“I am asking better questions during interviews, and these questions are prompting more stories and anecdotes. I am writing better leads based on the principles of storytelling (one moment in time, characters, plot, etc.) I’m getting a lot more positive feedback about the magazine. Better storytelling has helped readers make a connection with this publication.”
— Jan Waldschutz, communication specialist, Irving Oil Limited
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