May 28, 2017

People Power manual

Bring your ideas to life with human interest

People Power manual cover

Ann Wylie (Author)

What’s included:

  • People Power manual –
    89-page downloadable e-book (PDF).
Manual:$27
Rev Up Readership members:$24
Members save:$3(11%)
Offline ordering options

People Power manual description

Human interest — using a person to stand for your point — can make your ideas more interesting, understandable and credible.

But too often, communicators reduce the most compelling, human stories to the most boring, abstract, ineffectual level.

Don’t let that happen to you. In People Power: Bring your ideas to life with human interest, you’ll learn how to:

  • Tap the most credible source of information — “a person like me,” according to the Edelman Trust Barometer — to sell your ideas
  • Showcase employees to show “what’s important around here,” breathe life into your guiding principles, illustrate employee guidelines, market your expertise and recruit new staffers
  • Profile clients to demonstrate the benefits of your products, show how bad life can be without your goods and services and illustrate your values
  • Convince reluctant managers and approvers to use human interest copy
  • Find people to stand for your point
  • Create templates for profiles that almost write themselves
  • Perfect your profiles, build better bios and make moves and milestones releases more meaningful

You’ll also learn how 37 organizations — including American Century, Dove, Eastman Chemical, Eli Lilly, Embassy Suites, Ernst & Young, Fleishman-Hillard, Hallmark, Kellogg, Mayo, Nike, PETsMART, Qualcomm, the Royal Canadian Mounted Police, Select Comfort, Walgreens and Wyeth — use human interest to bring their messages to life.

Plus, you’ll get inspired by dozens of examples and images of successful human interest pieces.

Best of all, you can be applying these techniques in little more than an hour.

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for People Power workshop.

Customer reviews for People Power manual

“People fall in love with people, not statistics. … Stories with people in them tend to attract more than those without.”
— Peter Jacobi, professor emeritus and Adjunct Riley Lecturer at the Indiana University School of Journalism

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for People Power workshop.

Learning tool details

89-page downloadable e-book (PDF). Get your order today — and pay no shipping — when you download this digital learning tool. U.S. $27

Now you can get all the tools in The People Power manual for the special introductory price of just $27.

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In The People Power workshop.

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