‘An excellent guide to removing yourself from approval hell’

“Ann Wylie’s been-there, done-that tips are an excellent guide to removing yourself from approval hell.”

— CornerBarPR.com

“I inherited a very broken review and approval system. The thoughts you shared are helping me take back control of the process.”

— Jody Donohue, commercial marketing manager, Commerce Bank

“We’ve seen things getting a bit smoother, and when things get a little stuck, we now have the information arsenal to push projects through the process. Present it to your company while rolling out (or redefining) your approval process — it’s a nice back-up and justification.”

— Lindsay Fredricks, Salt Communications

“Concise and worthwhile tips that are easy to implement and can save lots of time.”

— Pam Merritt, director, Marketing Services, Baker Hughes Drilling and Evaluation

“I now receive very few subjective marketing suggestions from non-marketing leaders and managers. Not only was the information helpful and informative, but it really got my marketing team excited and empowered us to be the experts we were hired to be for our organization.”

— Jennifer Parsons, PR/communication specialist, Orange County Teacher’s Federal Credit Union

“Great if you have ever been frustrated by the approval process — and I know we all have. The tips can be fairly easily implemented into your routine and you, your clients, and your managers will notice how streamlined the process can be!”

— Kate Regan, Definitive Culture, Rogers & Cowan

“Extremely helpful for working efficiently with upper management to speed up the review process and identify useful tactics to retain ownership of copy throughout the process.”

— Diane Renzulli, vice president for Communications, Philadelphia Health Management Corporation

“It provided simple solutions to a realistic issue that I have to confront on the job every day. I believe the tips and tactics given will help ease what can often be a frustrating and time-consuming process.”

— Bonnie Mae Serino, communication project manager, WorldatWork

“Articulated specific steps of the approval process and that gave us the confidence to move forward with a new approval process and to regain control of the approval process rather than continue with a request to improve.”

— Cindy Schneid, director of Public Relations and Financial Aid TMI, The Episcopal School of Texas

“It will give you peace of mind — and more of a spine to ask for more.”

— Marsha Laverne Strong, owner, KKBS

“The worry lines were immediately reduced on my staff’s foreheads. They were so tired of having copy bounced back and forth at the staff level before it was sent up the chain.”

— J. Lindsey Wolf, APR, Fellow — PRSA, manager, Communications Division, Environmental Services Department

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