Everything Editors Need to Know About Design

How to create a publication that’s attractive and easy to read — without killing your art director

You’ll learn:

• Ninety-four design rules that will help you increase readership
• How to work with your designer: a six-step system for developing a relationship that makes you (and your publication) look good
• When you’re the art director: a primer on layout and design that will help even untrained designers develop professional looking pieces
• When you must use a sans-serif typeface (and when you must avoid it)
• How many words can you run in italic type without hindering readership? In all caps? Bold? Reverse?
• How the typeface you use can mirror — or change — your meaning
• Easy rules for choosing type size in headlines, decks and text
• How to test your design for columns that are too wide or narrow (either one can stall readership)
• How color can distract the reader from the most significant story
• The most readable color combination for ink and paper
• How to take advantage of readers’ natural eye path — and where to put the element you don’t want them to miss
• How big should your flag be to get attention without overwhelming other content?
• The best ratio of text to art on an opening spread
• Three solutions when you can’t get good photos in-house
• How to know when it’s time to use a chart, which kind of chart to choose and what you must read before you produce or even assign your next infographic

Digital learning tool (PDF). Get your order today — and pay no shipping — when you download this digital learning tool. U.S. $17.50

Gold member discount price: $14.75. You save $2.75.

Not yet a Gold member?

Buy now | Offline ordering options | Top of page

Serious about developing your skills? Get Ann’s Power Pack and save!