Everything Editors Need to Know About Design
How to create a publication that’s attractive and easy to read — without killing your art director
- Ninety-four design rules that will help you increase readership
- How to work with your designer: a six-step system for developing a relationship that makes you (and your publication) look good
- When you’re the art director: a primer on layout and design that will help even untrained designers develop professional looking pieces
- When you must use a sans-serif typeface (and when you must avoid it)
- How many words can you run in italic type without hindering readership? In all caps? Bold? Reverse?
- How the typeface you use can mirror — or change — your meaning
- Easy rules for choosing type size in headlines, decks and text
- How to test your design for columns that are too wide or narrow (either one can stall readership)
- How color can distract the reader from the most significant story
- The most readable color combination for ink and paper
- How to take advantage of readers’ natural eye path — and where to put the element you don’t want them to miss
- How big should your flag be to get attention without overwhelming other content?
- The best ratio of text to art on an opening spread
- Three solutions when you can’t get good photos in-house
- How to know when it’s time to use a chart, which kind of chart to choose and what you must read before you produce or even assign your next infographic
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