Beat the approval process, help your writers write it right, and stop reinventing the wheel
“Bringing in Ann Wylie was absolutely one of the best investments I’ve made on this job.”
— Cindy Conner, manager, Corporate Communications, FedEx
Get ‘the book’ that puts writers and approvers on the same page
Ever wish you had a reference tool you could hand off to new team members to answer the question, “How do we write around here?” How about a resource you could use to show serial offenders how to fix label heads, passive voice or leads that are more likely to get readers to take a nap than to take action?
Wouldn’t you love to present a document that helps you tell your approvers, “While I personally would love to press ‘Send’ on your engineering dissertation, our writing guidelines demand that we hit 60 or higher on the Flesch Reading Ease test. We’ll need to make this simpler for our customers”?
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We’ve benchmarked industry news releases for Motorola, created writer’s guidelines for Northern Trust and helped FedEx develop creative story ideas for its 25th anniversary. How may we help you?