June 28, 2017

Quotes on list writing

What writers and others say

“In the spirit of Ethan’s neurosis, we made a drywall list of keyboard buttons we would like to see: PLEASE, THANK YOU, FUCK OFF, DIE, OOPS … MY MISTAKE, DO SOMETHING COOL AND SURPRISE ME.”
― Douglas Coupland, author, in Microserfs

“The list is the origin of culture. It’s part of the history of art and literature. What does culture want? To make infinity comprehensible. It also wants to create order.”
— Umberto Eco, renowned Italian author

“The list doesn’t destroy culture; it creates it.
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Why tipsheets?

Service stories get read, shared, used and acted upon

How-to information is the No. 2 type of content that gets retweeted, according to research by Dan Zarrella (PDF), viral marketing scientist for HubSpot.

Top tips - how-to guide

Top tips Tipsheets like this one, from tabinspire.com, move further and faster on social media.

Here’s how often six kinds of information get shared on Twitter:

  • News: 78%
  • How-to information: 58%
  • Entertainment: 53%
  • Opinion: 50%
  • Products: 45%
  • Small talk: 12%

When it comes to brand communications, though, I’ll bet how-to information is actually the most shared.… Read the full article

Hit list

Lists top the list of blog posts that get shared

If David Letterman taught us one thing during his tenure as host of Late Night, it’s that people love lists.

Hit list

Readers insist on lists. Write your content in this format, and watch your social media shares go up. Image by Ana C.

It’s no wonder, then, that when Fractl and Buzzstream recently analyzed more than 200,000 articles from June to November 2014, lists topped the list of top 5 types of blog posts that get shared:

  1. Lists.
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