Write for the ear
Read your copy aloud
Turn Strunk & White on their heads
Perform an act of commission
Don’t commit verbicide
Streamline syllables with action words
‘By my grandma’
How to identify the passive voice
Six words is the new black
Summarize your story to find your focus
Help readers choose: Avoid option overload
Too many options paralyze people
Don’t practice AKK
‘All known knowledge’ obscures rather than reveals
Say no more
Write a message statement in 23 words or less
Snip your sentences: How long is too long?
How long is too long?
Make your easy to read
The easier your story is to read, the more people will read it
