Your brain on the Web
We’re clicking instead of concentrating
Mobile.com
Make story lists easy to use on the go
Pass the 10-second test
The longer Web visitors stay, the longer they’ll stay
Out of the picture
Avoid photo fluff
Cut videos short
2 minutes or less online
The weakest link
You’re not still writing ‘click here’ and ‘read more,’ are you?
Driven to distraction
Online, it’s hard to concentrate. So how do we communicate?
Will you be my friend? Go viral on Facebook
Create content that goes viral on Facebook
Chain reaction: Write web links that work
Links distract readers; embed them anyway
Better you than me
Want more Twitter followers? Stop talking about yourself


