Tipsheets
Get tips on how to ...
- Illustrated journalism comes of age Get read, shared & revisited with graphic storytelling
- ‘Is the juice worth the squeeze?’ Reach readers by thinking like readers
- We are the world And we're not very literate, according to an OECD study
- Writing in the wrong direction PR pros give young professionals a failing grade
- Make the medicine go down Graphic storytelling gets patients to follow their RXs
- 6 words about writing Readers offer super-short tips
- Strength in numbers STORYtoolz's facts & figures make copy more readable
- Move people to act Comics change behavior as well as minds
- Push the envelope Get them to open the offer
- Write to fit Hit your word count the first time
- Haiku masters Readers offer writing tips in 17 syllables
- Headin’ West Wylie Communications has moved
- See what I mean Cartoons increase understanding by 633%
- Letter perfect Three tips for writing engaging e-zine copy
- ‘His severed head would suffice’ Extend ideas with etymology
- Poetry in motion New York City launches haiku street safety signs
- Genius loves company Bring the lawyers to your writing workshop
- Cartoons double understanding Words + pictures teach better
- Alliterate a little list ‘A spoonful of alliteration helps the medicine go down’
- Your brain on the Web We’re clicking instead of concentrating
- Write for the ear Read your copy aloud
- Cartoons communicate better than text Increase understanding by 51%
- Mobile.com Make story lists easy to use on the go
- Turn Strunk & White on their heads Perform an act of commission
- Now you see it Graphic storytelling teaches better than text
- A little to the left Location, location, location matters on Twitter
- Pass the 10-second test The longer Web visitors stay, the longer they’ll stay
- Examples prove the rule A pint of ‘for instance’ is worth a gallon of abstraction
- Voice lessons How to write in the brand voice
- Don’t commit verbicide Streamline syllables with action words
- Craft Snappy Sound Bites How to write moving quotes, memorable quips
- Paint the schnauzer Find examples to illustrate your point
- Get to the verb faster Avoid long parenthetical phrases
- Banish the grammar police Don’t let the editor in
- Ann’s running out of time Time to book 1st quarter 2012 workshops
- Go social for PR Journalist shares which tool to use for what
- Addicted to email 1 in 3 wake up, check email immediately
- Writing ROI How much is bad writing costing your organization?
- Use more periods Three ways to shorten your sentences
- Pleading for shorter sentences Sentence length one of top 2 predictors of readable copy
- Trigger happy USDA’s MyPlate puts its money where your mouth is
- As good as your word ‘Applewood-smoked bacon’ just tastes better
- Against the law Law professor argues that legalese is bad for business
- Boil down your boilerplate Keep it short
- Take the (other) Flesch test Make your copy measurably more interesting
- ‘Solution’ strikes again 'Pet waste removal service' scoops up worst buzzword
- Take me there Observational stories put readers in the scene
- Can you read me now? 21% of U.S. adults have trouble using a street map
- Can Web heads be witty and wise? 5 ways to write for Google and people
- I only have eyes for you Magazines dominate usage 85% of the time
