Alliterate a little list
‘A spoonful of alliteration helps the medicine go down’
Examples prove the rule
A pint of ‘for instance’ is worth a gallon of abstraction
Craft Snappy Sound Bites
How to write moving quotes, memorable quips
Paint the schnauzer
Find examples to illustrate your point
Communicate, don’t decorate
Creative copy can attract or distract
Your brain on metaphor
People have always learned through analogy
‘Spray, delay and walk away’
Try a triad of rhyming words
‘Sundays at the Shelter’
Make the photo the story
Find your ‘I wish’ song
Get the story started
Funny formulas
Try these fill-in-the-blanks jokes
