Tipsheets
Get tips on how to ...
- Tweak your tweets RetweetLab shows you how
- Who rocked our one-sentence-story contest? Winner is witty, pithy and wise
- June writing contest: Now on tap Try this new format for mobile storytelling
- Be sociable on Twitter Social behavior nets more followers
- ‘Imagine someone else’s point of view’ How to sway people, from Justice Sotomayor
- Reframe the data Highlight the meaning of data to improve decision-making
- One-sentence stories Can you finish your piece before you reach the period?
- Punctuate on Twitter Just don't use semicolons
- Bad news works in safety communications Tell employees how close they are to killing someone
- The Mighty Metaphor Karen Brooks brings the Portland dining scene to life
- Dialogue do’s and don’ts Leave room for the pictures!
- 120 characters is the new black How short on Twitter?
- Bring on the bad news Overly optimistic communication makes employees nervous
- ‘Keeping to the shadows’ Caravaggio in extended metaphor
- Features first WCB-Alberta writer transforms article through story structure
- ‘Don’t light your clothing on fire’ WCB-Alberta teaches safety through 'The Hunger Games'
- Authority rules Experts are most trusted, says Edelman’s Trust Barometer
- Pay it forward We're wired to repay favors
- Pad prowess How to write and design for tablets
- Avoid ‘brilliant images of fuzzy concepts’ Visitors tune out superfluous pictures
- Don’t fall off a website cliff Where visitors look now
- Create local heroes Hallmark Cards sees successes through its people
- Stroke of editing In which Ann audaciously takes on Jill Bolte Taylor's bestseller
- It’s like … Get great metaphors from GistOut
- Bottoms up List most-used choices at the end of the drop-down menu
- Why, oh why aren’t they answering? Question posts don't increase interactions
- Lead on Write better release openers
- Play the metaphor game Practice creative analogies like Hemingway
- Why be interesting on Twitter? Entertaining content is the No. 1 thing people share
- Say something! Avoid label subheads
- Clicking takes a counterpunch Communicators slug it out for scrolling
- Write it like Winston Make Churchill your muse
- Do they see what you see? Put like things together to avoid online tunnel vision
- Don’t ‘engage in the conversation’ More '@' replies = fewer followers
- Extend your metaphor Explore the base
- The right stuff Are you measuring the wrong things?
- Cast in concrete Tangible news stories get remembered
- Divide and conquer Get the word out with subheads
- Spread yourself thin Self-reference is not retweetable
- ‘Sigh … We miss you already’ Steal a trick from CD Baby & make your copy personable
- Make it relevant Focus your Web copy
- Drop the buzzwords Write hype-free news release heads instead
- Put people first Optimize for readers & Google
- One more phrase to avoid Enough already with the 'At XX, we …' construction
- Puzzled? You're not goofing off, you're just developing wordplay skills
- Sure signs 'Signal words' help readers follow along
- ‘I’m so excited’ Executives are in a tizzy over their announcements
- Superheroes to the rescue Put this tool in your utility belt
- Splitting headache Are split infinitives still a grammar don't?
- Master plan Help readers recall your message
