February 13, 2016

Tipsheets

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  • Why be creative?

    Interesting copy helps readers learn

    In the early 19th century, German philosopher Johann Friedrich Herbart said that interest leads to understanding, learning and memory — and even inspires readers to learn more.

    Creative copy

    Up, up and away! Creative copy elevates understanding, learning, memory and learning.

    For nearly 200 years, researchers, philosophers and communicators have seen the link between interest and learning.

    One of those researchers is Suzanne Hidi, associate member at the Ontario Institute for Studies in Education’s Centre for Applied Cognitive Science.… Read the full article

  • ‘Every sentence is a little drama’

    How to build plot, scene and character with verbs

    Things that make your copy more creative: Storytelling. Human interest. Wordplay. Concrete details. Verbs. Verbs? Yes, verbs, writes Constance Hale.

    Storytelling with verbs

    And … action! Help your story take off by choosing just the right verb.

    “What I want writers to understand,” writes the author of Vex, Hex, Smash, Smooch: Let verbs power your writing, “is that every sentence is a little drama.… Read the full article

  • Time to tweet

    When will you get the most action on Twitter?

    Timing is important, says Jakob Nielsen, “the king of usability”: “Once [tweets] scroll off the first screen, they’re essentially 6 feet under.”

    Best time to tweet

    Time to tweet Download this poster for at-a-glance tips on timing Twitter right.

    Nielsen’s preferred tweeting time is 9:01 a.m. Pacific, because that encompasses working hours from California to the United Kingdom, where most of his audience members live. He posts a minute after the hour so his tweet will show up above those of people who set their software to post at the top of the hour.… Read the full article

  • How to organize a how-to story

    Use this simple structure for your next tipsheet

    Service stories aren’t news articles. Which means that the inverted pyramid isn’t the right structure.

    How to write a tipsheet

    Instead, use the feature-style story structure, and organize your piece like this:

    I. Introduce your piece in the intro.

    1. Illustrate your point in the lead. Grab attention by showing instead of telling, as in this piece on 7 steps to service stories.

      “When the folks at Topolobampo, Chicago’s cathedral to Mexican cuisine, wanted to sell more syrah, they didn’t put signs on the tables saying ‘Buy wine!’ Instead, they provided nifty little tabletop tipsheets on how to pair wine with Mexican food.”

    2. Summarize your story in the nut graph.
    Read the full article
  • Polish your online road signs

    Write links that tell visitors where they’re going

    If you saw a road sign that said, “go here,” “drive more” or “road sign,” would you follow it? Probably not.

    Online link writing

    Say what? Don’t confuse your audience members. Write complete, descriptive links that stand on their own. Image by Helena Perez Garcia: http://bit.ly/1gHACse

    And if you saw a link that said, “click here,” “read more” or “link,” would you click it? Probably not.… Read the full article

  • Change meaning with modifiers

    Readers ‘kill me softly’

    Use modifiers to change meaning, counsels The Poynter Institute’s Roy Peter Clark, not to intensify it.

    Uneasy listening

    Uneasy listening Modifiers make readers’ eyes glaze over. Use modifiers to change meaning, not to reinforce it.

    “‘Killing Me Softly’?” he writes. “Good adverb. ‘Killing Me Fiercely’? Bad adverb.”

    So, in a recent writing contest, I asked you to show us how it’s done. Two of you took me up on the challenge.… Read the full article

  • Measure what matters

    Hint — It’s not average time on site

    I got into a little Twitter tiff — is that a Twiff? — with an SEO expert recently after I suggested in a conference workshop that writers optimize for humans first and Google second.

    Measure what matters

    The eyes have it. Or do they? Does a higher average time on site mean visitors were more engaged? Or that you hid what they were looking for? Or that they left their browsers open to your page when they stepped out for a sandwich?

    Read the full article
  • More pocket profiles

    Use ‘narrative shorthand’

    In a recent issue, I introduced “pocket profiles.” That’s squeezing a big life into a small space — without compressing all of the life out of a person — by using “narrative shorthand.”

    Short story. Can you tell your subject’s life in a paragraph?

    Short story Can you tell your subject’s life in a paragraph?

    Then I asked you to do it. Eight of you took me up on the challenge. Here are the best of the bunch:

    Christa Evans, presentation specialist, Santander Consumer USA, paid tribute to a mentor:

    “A quarter American Indian, whose genuine thoughtfulness inspired many to pay it forward.… Read the full article

  • ‘Killing me softly’

    Use adverbs to change, not intensify, meaning

    Beware adverbs, counsels The Poynter Institute’s Roy Peter Clark.

    Uneasy listening. Use adverbs to change meaning, not to intensify it.

    Uneasy listening Use adverbs to change meaning, not to intensify it.

    Too often, they dilute the meaning of the verb or repeat it: “The building was completely destroyed.”

    Instead, of using adverbs to intensify meaning, Clark suggests, use them to change meaning.

    “‘Killing Me Softly’?” he writes. “Good adverb. “‘Killing Me Fiercely’? Bad adverb.Read the full article

  • Catch Your Readers

    Save $200 when you register by March 15

    “Absolutely the best money I’ve ever spent.
    I learned more about writing for my audience
    from Ann in one day
    than I have in any other seminar.”
    — Carie Behounek,
    marketing communications coordinator,
    COPIC Companies

    Dear Colleague,

    In all economic times, the communicators who thrive — and those who help their organizations thrive — are the ones who know how to write copy that sells: not just products and services, but programs, plans and positions, as well.… Read the full article

  • Add words, reduce readership

    Longer stories lose readers faster

    Size does matter.

    Everything else being equal, your readers would rather read a short piece than a long piece.

    Of course, all things are never really equal. Given more space, you can do a better job of making your copy more valuable and entertaining, which encourages readership.

    But everything else being equal, your readers prefer a short piece to a long piece.

    Here’s evidence that readers want less:

    rur_130600_ (7)

    THE SHORT AND THE LONG OF IT More people read further when the story is shorter rather than longer.

    Read the full article
  • Tweak your tweets

    RetweetLab shows you how

    I get the most retweets when I tweet on Monday. But I tweet most often on Tuesday. Maybe I should make a change?

    Thank you, RetweetLab!

    RetweetLab is the latest free tool from the cool kids at HubSpot. You can use it to find out what techniques work best for your own tweeting strategy, not just in general.

    Type in your Twitter handle, and RetweetLab analyzes and gives you a dozen analytics on your tweets.… Read the full article

  • Who rocked our one-sentence-story contest?

    Winner is witty, pithy and wise

    Last month, I challenged you to model my favorite city magazine, Portland Monthly, and write a one-sentence story. Models included:

    “News that Powell’s Books and Rogue Ales are collaborating on a beer infused with actual pages of Moby Dick raises the troubling prospect of 50 Shades of Grey-flavored absinthe.”

    “Yamhill’s new high school viticulture program easily trumps the self-taught alcohol curriculum offered at most high schools.”

    “History’s most depressing souvenir knickknack arrives: the newly released Portland skyline rain globe.”

    Thirteen of you rose to the challenge.… Read the full article

  • Now on tap

    Try this new format for mobile storytelling

    Clicking and scrolling is so 2010. Now a writer and media inventor has created a new storytelling format that takes advantage of mobile screens to let people tap through a story.

    Call it a tap essay, sort of a slide show or multiple-page greeting card for the iPhone. Readers use their fingers to tap their screens to move the story forward.

    That’s right: forward.… Read the full article

  • Be sociable on Twitter

    Social behavior nets more followers

    Want to expand your reach and influence on Twitter?

    Be sociable, counsels HubSpot’s viral marketing scientist, Dan Zarrella.

    Zarrella used TweetPsych to analyze more than 30,000 accounts. He found that social behavior — using inclusive language like we and you, as well as language that describes relationships and communication — correlate with more followers.

    “Accounts with more followers tended to be using more social language,” Zarrella says.… Read the full article

  • One-sentence stories

    Can you finish your piece before you reach the period?

    My favorite city magazine, Portland Monthly, runs five one-sentence stories per issue. Editors manage to cover the most Portlandish news of the month in an average of 26 words each.

    JUST THE GIST Portland Monthly synopsizes the five most Portlandish news items of the month in just one sentence each.

    JUST THE GIST Portland Monthly synopsizes the five most Portlandish news items of the month in just one sentence each.

    Samples:

    “News that Powell’s Books and Rogue Ales are collaborating on a beer infused with actual pages of Moby Dick raises the troubling prospect of 50 Shades of Grey-flavored absinthe.”

    “Portland State professor Cameron Smith’s homemade space suit, built with hardware store parts and a 1970s Soviet fighter-pilot helmet, takes Portland’s DIY fascination to soaring new heights.”

    “It happened in the early hours of New Year’s morning, but the outer Northeast beer pong stabbing will be hard to top as 2013’s dumbest crime story.”

    “Yamhill’s new high school viticulture program easily trumps the self-taught alcohol curriculum offered at most high schools.”

    “History’s most depressing souvenir knickknack arrives: the newly released Portland skyline rain globe.”

    “Andrew Basiago, a Vancouver, Washington, lawyer who claims he frequently traveled through time as part of a secret government program, read all these stories long before you did.”

    Taglines: “Because there’s simply no time for details.” And: “If brevity is the soul of wit, our one-sentence news nuggets belong in the Hilarity Hall of Fame.”

    More one-sentence stories

    PoMo’s not the only one-sentence-story game in town.… Read the full article

  • Bring on the bad news

    Overly optimistic communication makes employees nervous

    ROSE COLORED GLASSES? If you don't report bad news, employees get nervous.

    ROSE COLORED GLASSES? If you don’t report bad news, employees get nervous.

    Some 84% of executives say their communication is intentionally “optimistic.” That’s a mistake.

    Withholding bad news makes employees feel uncertain. That uncertainty can be worse than the bad news itself.

    Indeed, research by David M. Schweiger and Yaakov Weber shows that communicating bad news as well as good decreases employees’ uncertainty and stress.… Read the full article

  • The right stuff

    Are you measuring the wrong things?

    Why do we measure click-thru rates? Web analytics? Follows, comments, likes and shares?

    DESPERATE MEASURES Do you measure what’s important? Or what’s easy?

    Because they’re there. We measure them because they’re easy to measure.

    Some of these measurements can be helpful. Click-thru rates, for instance, might help us make the link between, say, an e-zine article and increased sales.

    Other measurements can actually lead us astray: Do we really want, for instance, employees to spend more time on an intranet page?… Read the full article

  • Divide and conquer

    Get the word out with subheads

    Subheads — those short headings that appear within the body copy to break the piece into smaller sections — are important. With well-written subheads, you can:

    Divide and conquer

    GIVE ME A SIGN Want to increase reading? Break copy up and make it look easier to read with subheads.

    1. Keep readers reading.

    Do tired readers keep reading or stop? Sometimes subheads can make the difference.

    “Subheads increased reading for skimmers and for those whose attention was beginning to wane,” according to The Poynter Institute’s Eyetrack III study of online behavior.… Read the full article

  • Put people first

    Optimize for readers & Google

    Press releases are a key tool for making your website findable.

    HUMAN INTEREST Don’t forget people as you optimize your release for Google.

    Because your headline gets a header (<h1>) tag on the portal, it can deliver huge SEO benefits. To take advantage of this opportunity, use a keyword in your headline.

    Here’s how:

    Choose a keyword.

    That’s one keyword. You can hurt your ranking in search results — and render your page unreadable — by cramming your headline with keywords and phrases.… Read the full article

  • Three’s company

    Compare & contrast positions

    The Portland, Ore., mayoral race is boring, pundits say, because you can’t tell the candidates apart.

    To bring a little life to the proceedings, Willamette Week held a fake mayoral smackdown in which it pitted local favorites against each other — a bacon maple bar, for instance, and a Paul Bunyan statue.

    The bacon maple bar won two rounds of voting against real, live human beings, only to be defeated by the statue in round three.… Read the full article

  • Read it; feel it

    Your brain on description

    Read the words coffee, camphor or eucalyptus, and the part of your brain most closely related to the sense of smell responds. Read the words bingo, button or bayonette, and they don’t.

    BRAIN FOOD Good writing makes your brain think your body's touching, smelling, acting — even engaging in a relationship.

    The words you choose not only have the power to change your readers’ minds.… Read the full article

  • Illustrated journalism comes of age

    Get read, shared & revisited with graphic storytelling

    When Campus Progress ran “An Education in For-Profit Education,” Susie Cagle’s graphic story on education finance, the piece:

    • Was featured on the front page of The Huffington Post
    • Was picked up by LifeHacker
    • Got more than 4,000 Facebook shares and likes
    • Garnered more than 700 tweets
    • Received more than 800 comments

    The article remains one of Campus Progress’ most popular stories of all time.… Read the full article

  • ‘Is the juice worth the squeeze?’

    Reach readers by thinking like readers

    DO YOU READ ME? To reach readers, focus on your readers' interests.

    When I presented a writing workshop at FedEx a couple of months ago, diversity program manager Janas Jackson told me this story:

    “At my previous company, the CEO would give quarterly ‘state of the business’ speeches to employees. At the end of each message, a Vietnamese employee who didn’t speak fluent English would always ask, ‘Does what you say mean “no more paycheck”?'”

    Does what you say mean no more paycheck?Read the full article

  • We are the world

    And we’re not very literate, according to an OECD study

    A “severe literacy deficit” haunts the world’s most developed countries. Between one-quarter and three-quarters of the world’s adults don’t have a “suitable minimum skill level” for coping with the demands of modern life and work.

    LIGHT READING More than 15% of people living in most of the developed countries participating in a recent study had the lowest levels of prose literacy.

    Read the full article
  • Headin’ West

    Wylie Communications has moved

    Wylie Communications has relocated to Portland, Ore., to pursue our love of pinot noir, the Pearl district and the Pacific Northwest landscape.

    WHO MOVED MY OFFICE? Wylie Communications has moved to Portland, Ore.

    You can now reach us at Wylie Communications Inc., 949 NW Overton, Ste. 1102, Portland, OR 97209.

    After Feb. 10, our new phone number will be 503/954-2289. Until then, you can continue to reach us at 816/997-8753.… Read the full article

  • Genius loves company

    Bring the lawyers to your writing workshop

    I learn so much from my brilliant clients.

    COME TOGETHER Bring your clients, lawyers and other reviewers to your writing workshop.

    When CenterPoint Energy’s Eydie Pengelly brought me in for a writing workshop last month, it wasn’t just for the company’s communicators. Eydie invited her team’s clients and other reviewers to the sessions, too.

    Among the benefits:

    • Clients and communicators are on the same page about what makes a good story.
    Read the full article
  • Cartoons double understanding

    Words + pictures teach better

    How can you help students remember the difference between affect and effect, all ready and already and among and between?

    How about cartoons? In one study, students who received cartoons scored almost twice as high in understanding the differences as those who’d received written examples only.

    For the study, researchers showed students at a large Midwestern university Web pages with lessons about confusing word pairs:

    • Accept vs.
    Read the full article
  • A little to the left

    Location, location, location matters on Twitter

    Turns out there’s a place for everything on Twitter, too.

    HANG A LEFT Want to get more click-throughs? Nudge your link a little to the left — about 25% of the way through your tweet.

    Followers are more likely to click on links placed one-quarter of the way into your tweet than at the beginning or end, according to new research by Dan Zarrella.… Read the full article

  • Craft Snappy Sound Bites

    How to write moving quotes, memorable quips

    A good sound bite can help support your points, give your story a human voice, change the pace of the piece and add creativity and color to your copy. Unfortunately, quotations in business communications often sound as if they were manufactured by a computer, not spoken by a human being.

    Want to learn to write better sound bites? If so, please join me for PRSA’s Nov.… Read the full article

  • Washington, D.C.

    Where the best things in life are free

    John F. Kennedy once called the nation’s capital “a city of Northern charm and Southern efficiency.”

    If Kennedy was right, a lot’s changed since then. D.C. is one of my favorite destinations. It’s easy to navigate and offers deep pockets of Southern charm.

    Best of all, the city is packed with spectacular art, theater and music — much of it free. Which is great, because you’ll want to conserve your budget for dinner.… Read the full article

  • Do writing tools matter?

    Last typewriter factory (sort of) closes

    Tears welled and teeth gnashed last month after the world’s last office typewriter factory — Godrej & Boyce in Mumbai, India — announced that it would close.

    TOOLS OF THE TRADE How do our writing tools affect our writing? (Photo courtesy of the Library of Congress)

    (The last portable typewriter factory, Swintec in Moonachie, N.J., is still cranking them out. Swintec survives on prison contracts for clear typewriters in which inmates can’t hide contraband, as well as the occasional model for filling in birth certificates and other forms.)

    As for me, I couldn’t be less nostalgic about the passing of the typewriter.… Read the full article

  • People Power

    Bring your ideas to life with human interest

    Human interest — using a person to stand for your point — can make your ideas more interesting, understandable and credible.

    PERSON OF INTEREST "It is very difficult to make people out of words," says Oregon writer Larry Leonard.

    But too often, communicators reduce the most compelling, human stories to the most boring, abstract, ineffectual level.

    Don’t let that happen to you. In Ann’s manual, “People Power: Bring your ideas to life with human interest,” you’ll learn how to:

    • Tap the most credible source of information — “a person like me” — to sell your ideas
    • Showcase employees to show “what’s important around here,” breathe life into your guiding principles, illustrate employee guidelines, market your expertise and recruit new staffers
    • Profile clients to demonstrate the benefits of your products, show how bad life can be without your goods and services and illustrate your values
    • Convince reluctant managers and approvers to use human interest copy
    • Find people to stand for your point
    • Create templates for profiles that almost write themselves
    • Perfect your profiles, build better bios and make moves and milestones releases more meaningful

    You’ll also learn how 37 organizations — including American Century, Dove, Eastman Chemical, Eli Lilly, Embassy Suites, Ernst & Young, Fleishman-Hillard, Hallmark, Kellogg, Mayo, Nike, PETsMART, Qualcomm, the Royal Canadian Mounted Police, Select Comfort, Walgreens and Wyeth — use human interest to bring their messages to life.… Read the full article

  • Get expert advice

    Improve your communications with Ann’s consulting services

    Do you need to bring in new clients? Communicate corporate messages? Help your organization achieve its goals and objectives?

    If so, Wylie Communications can help with consulting services that range from critiquing your website to launching a new communication vehicle. Let us help you:

    • Make communications more effective. We developed a blueprint to help FedEx transform its management magazine into a strategic tool for the organization’s success.
    Read the full article
  • Key West travel tips

    Beyond Margaritaville

    I love to travel — whether for work or play, whether to Anchorage or Atlanta. Wherever I go, I keep notes on my iPhone of insider tips, great ideas from my travel files or things I discover on the ground. Here are my notes from a recent trip to Key West.

    Do

    Blue Planet's Boca Chica kayaking tour in Key West

    KAYAKING ON THE KEYS: James takes me through a mangrove island on Blue Planet's Boca Chica tour.

    Read the full article
  • Make Ann your personal trainer

    Pump up your writing with one-on-one coaching

    Ever wish you had a writing coach — sort of a personal editorial trainer? In customized one-on-one consultations, I’ll help you jump-start your writing skills, recharge your batteries and get your creative juices flowing.

    Writing coach

    PERSONAL TRAINER: Make Ann Wylie your writing coach. (Photo courtesy of the Library of Congress)

    We’ll work on your own copy — not made-up assignments with little relationship to your work. … Read the full article

  • Just a bite

    Tell your story with a photo and info nibbles

    I love Eating Well’sdepartments “Bites” and “Last Bite” so much that I stole them.

    Modeled them, that is, for a recurring feature in Health, one of Wylie Communications’ client magazines.

    “Bites” uses this formula:

    • Standing head
    • Headline
    • Strong image
    • 400 words or so of marginalia — facts and stats, mini stories, callouts and other free-standing pieces of copy

    That’s a great approach to model for a series of blog postings, an e-zinerecurring back-page department or any piece where the image and info nibbles best tell the story.… Read the full article

  • Blog early and often

    Publish your posts in the morning

    When’s the best time to post to your blog? Before 10 a.m. Eastern time, says viral marketing scientist Dan Zarrella.

    BRIGHT AND EARLY: People are more likely to look at blogs in the morning, so post early for the best results. (Photo by Matt Blakemore)

    Zarrella surveyed more than 1,400 blog readers and studied more than 170,000 blog posts and learned that people are more likely to view, link and comment on posts in the morning.… Read the full article

  • Book Ann now and save

    Lock in this year’s fees for next year’s programs

    Because of increasing demand for my programs, I’ll be increasing the fees for my writing workshops on Jan. 2. Now, for a limited time, you can lock in 2010 fees for 2011 programs.

    To get this year’s fees for next year’s programs, you must complete booking (that is, get a signed contract and deposit to me) by Dec. 31. To book a program, contact me directly.

    Read the full article
  • Out of the picture

    Avoid photo fluff

    Online visitors scrutinize some photos and ignore others. So how do you post images that get attention on the Web?

    Make sure your images are content, counsels “king of usability” Jakob Nielsen — not decoration.

    Avoid ‘visual bloat’

    HUMAN RESOURCES: Web visitors are attracted to photos of real people, but not stock or generic shots, says Jakob Nielsen, "king of usability.

    Online, readers are looking for two kinds of images, Nielsen says:

    • Product photos that help visitors buy
    • People photos that show visitors who’s behind the organization or message

    What about photos that just illustrate the idea or message?… Read the full article

  • Eat your budget dust

    Invest your year-end money before it gets swept away

    ‘Tis the season for many of us to use what remains of our 2010 budget … or lose it altogether. Here are five ways to invest your budget dust this year to improve communications for years to come:

    Read the full article
  • ‘Sundays at the Shelter’

    Make the photo the story

    You don’t have to know me for long to know that the crazy cat lady inside of me is just the tiniest nudge away from getting out. And, were it not for geography, “Sundays at the Shelter” would be that nudge.

    BIG PICTURE: Maggie Swanson shoots snapshots of PAWS cats with a small Canon camera, available light and "lots of weird noises." Try that on your CEO!

    Read the full article
  • Cut videos short

    2 minutes or less online

    Two minutes and seven seconds.

    That’s the average length of time people spend viewing videos on Twitter, according to “Online Video Best Practices” (PDF), a new study by TubeMogul, Brightcove and DynamicLogic.

    The researchers analyzed the average viewing time of more than 100 million random video streams on social networks and search engines. Among the takeaways:

    1. Avoid the 2-minute mark.

    Twitter was the only video source that broke the 2-minute mark.… Read the full article

  • Six words is the new black

    Summarize your story to find your focus

    “If you can’t summarize your story on the back of my business card, you don’t have a clear story idea.”
    — R.S. Musser, professor of journalism at the University of Kansas

    Decades after Ernest Hemingway famously crafted a six-word story — “For sale. Baby shoes. Never worn.” — to settle a bet, the six-word story format has taken off:

    Read the full article
  • Find your ‘I wish’ song

    Get the story started

    “Facts tell, stories sell.”
    — Anonymous

    The first song the main character sings in a Disney movie — not to mention many other film and stage musicals — is the “I wish” song, reports Ira Glass in a recent episode of “This American Life.”

    In the “I wish” song, the protagonist declares what she wants. That motivation launches the story’s action.

    • “Funny Girl” starts with Barbara Streisand wishing to be a star.
    Read the full article
  • Book Ann now and save

    Lock in this year’s fees for next year’s programs

    Because of increasing demand for my programs, I’ll be increasing the fees for my writing workshops on Jan. 2. Now, for a limited time, you can lock in 2010 fees for 2011 programs.

    To get this year’s fees for next year’s programs, you must complete booking (that is, get a signed contract and deposit to me) by Dec. 31. To book a program, contact me directly.… Read the full article

  • Eat your budget dust

    Invest your year-end money before it gets swept away

    “Budget dust: Year-end money that must be spent before it is swept away by the cold winds of a new fiscal year.”
    — BuzzWhack.com

    ‘Tis the season for many of us to use what remains of our 2010 budget … or lose it altogether. Here are five ways to invest your budget dust this year to improve communications for years to come:

    Read the full article
  • The verb is the story

    Drop the modifiers on Facebook

    “Rule No. 716: Bars don’t have mayors.”
    Esquire’s “New Rules for Men”

    Strunk & White were right, says viral marketing scientist Dan Zarrella: Modifiers aren’t as effective as nouns and verbs. And now Zarrella has the data to prove it.

    Adjectives and adverbs don’t perform as well on Facebook as nouns and verbs. Zarrella learned this by analyzing his Facebook data set to study the relationship between parts of speech and Facebook sharing.… Read the full article

  • Mission creep

    Don’t let the mission statement become the mission

    “Sometimes [mission statements are] created at a retreat in the woods, between the trust fall and the passing of the speaking stick. Vigorous fights over semantics last for hours, even months.Then you end up with some variation of … jargony quasi-poetry.”
    — Nancy Lublin, CEO of Do Something, in Fast Company
    Mission statement

    MISSION IMPOSSIBLE: Has your mission statement become your mission? Perhaps it's time to move on.

    Read the full article
  • Rev up your writing

    Check out the new RevUpReadership.com

    We’ve revved up RevUpReadership.com, the toolbox for writers, is now better than ever. Now she’s faster, friendlier and more fascinating — not to mention waaaaay better looking.

    You’ll find:

    Read the full article

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