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Bring strategy stories down to earth
Make them more concrete, creative
It’s one thing to make a bio or profile creative. Breathing life into high-level strategy stories — like the company’s mission, vision, business objectives and annual goals — that’s another thing.
The key: Turn abstract …
Transform a name
‘That was so Rob Fordian’
In the December issue, I asked you to transform a name into a descriptor. (One of my clients, I mentioned, had just asked me to “Wylie-ize” part of her website.)
Here’s what you came up …
- Rethink the resume Use marketing writing best practices
- Change the subject Focus your subject line on the readers’ needs
- ‘15 is the new 30’ Catchy headlines No. 1 reason people read stories
- From phonurious to spouch Readers create new portmanteaus
- Use ‘narrative shorthand’ Squeeze a big life into a small space
- Draw readers in Start intranet articles with storytelling
- Do hashtags #help? When it comes to retweeting, they do, says Dan Zarrella
- Nounify a name 'That was so Bankheadian'
- Measure and manage readability Readers multiply reading ease
- Can you read me now? 14% of U.S. adults have below-basic reading skills, says PIAAC 2013
- More Google Poetics Readers share search-phrase verses
- From apostrofly to throuple Create new words by merging old ones
- Set the scene for story Take readers there
- Anatomy of a feature See the structure at work in this financial piece
- Quote, unquote Readers share colloquial headlines
- One Smart site PetSmartCharities.org reaches readers online
- Shake it up Osborn Barr reimagines a press release
- Is Obamacare readable? AP asks Ann to evaluate online training program
- Avoid the ‘muddle in the middle’ The body needs structure, too
- Google Poetics captures a refrain Anaphora turns search phrases into verse
- Break out the Metaphor Generator Black Hills Power transforms press release with analogy
- Punch out your punch line All's well that ends
- Anatomy of an anecdote See story elements at work in this health care narrative
- The (One-Page) Magazine The New York Times goes brief
- Tattoos, water balloons and green bananas Spread the word like Sagmeister & Walsh
- So to speak Colloquialisms make great headlines
- This list is made for twisting Wordplay techniques to steal from 'Kinky Boots'
- Story of my life StoryCorps animates Americans' oral histories
- How short on Twitter? 118 characters is the new black
- Create your own comic 7 tools for doing it yourself
- Start with the snake Find the 'inciting incident'
- Add words, reduce readership Longer stories lose readers faster
- Tweak your tweets RetweetLab shows you how
- Who rocked our one-sentence-story contest? Winner is witty, pithy and wise
- June writing contest: Now on tap Try this new format for mobile storytelling
- Be sociable on Twitter Social behavior nets more followers
- ‘Imagine someone else’s point of view’ How to sway people, from Justice Sotomayor
- Reframe the data Highlight the meaning of data to improve decision-making
- One-sentence stories Can you finish your piece before you reach the period?
- Punctuate on Twitter Just don't use semicolons
- Bad news works in safety communications Tell employees how close they are to killing someone
- The Mighty Metaphor Karen Brooks brings the Portland dining scene to life
- Dialogue do’s and don’ts Leave room for the pictures!
- 120 characters is the new black How short on Twitter?
- Bring on the bad news Overly optimistic communication makes employees nervous
- ‘Keeping to the shadows’ Caravaggio in extended metaphor
- Features first WCB-Alberta writer transforms article through story structure
- ‘Don’t light your clothing on fire’ WCB-Alberta teaches safety through 'The Hunger Games'