Tipsheets
Get tips on how to ...
- Genius loves company Bring the lawyers to your writing workshop
- Cartoons double understanding Words + pictures teach better
- Alliterate a little list ‘A spoonful of alliteration helps the medicine go down’
- Your brain on the Web We’re clicking instead of concentrating
- Write for the ear Read your copy aloud
- Cartoons communicate better than text Increase understanding by 51%
- Mobile.com Make story lists easy to use on the go
- Turn Strunk & White on their heads Perform an act of commission
- Now you see it Graphic storytelling teaches better than text
- A little to the left Location, location, location matters on Twitter
- Pass the 10-second test The longer Web visitors stay, the longer they’ll stay
- Examples prove the rule A pint of ‘for instance’ is worth a gallon of abstraction
- Voice lessons How to write in the brand voice
- Don’t commit verbicide Streamline syllables with action words
- Craft Snappy Sound Bites How to write moving quotes, memorable quips
- Paint the schnauzer Find examples to illustrate your point
- Get to the verb faster Avoid long parenthetical phrases
- Banish the grammar police Don’t let the editor in
- Ann’s running out of time Time to book 1st quarter 2012 workshops
- Go social for PR Journalist shares which tool to use for what
- Addicted to email 1 in 3 wake up, check email immediately
- Writing ROI How much is bad writing costing your organization?
- Use more periods Three ways to shorten your sentences
- Pleading for shorter sentences Sentence length one of top 2 predictors of readable copy
- Trigger happy USDA’s MyPlate puts its money where your mouth is
- As good as your word ‘Applewood-smoked bacon’ just tastes better
- Against the law Law professor argues that legalese is bad for business
- Boil down your boilerplate Keep it short
- Take the (other) Flesch test Make your copy measurably more interesting
- ‘Solution’ strikes again 'Pet waste removal service' scoops up worst buzzword
- Take me there Observational stories put readers in the scene
- Can you read me now? 21% of U.S. adults have trouble using a street map
- Can Web heads be witty and wise? 5 ways to write for Google and people
- I only have eyes for you Magazines dominate usage 85% of the time
- Boil it down Explain ‘About us’ in your boilerplate
- Get clicked Write Web heads that attract Google — and real readers
- Washington, D.C. Where the best things in life are free
- Do sweat the small stuff Find the telling detail
- Do writing tools matter? Last typewriter factory (sort of) closes
- Communicate, don’t decorate Creative copy can attract or distract
- ‘Settle in’ vs. ‘search and destroy’ Print’s best for understanding
- ‘Obstinate popinjays swarm the airwaves’ Communicators model Loren D. Estleman
- LinkedIn best for B2 Beats other social media channels for customer acquisition
- Polish your paragraphs Encourage readership by making them tight
- Do tell How to get stories in an interview
- Model the masters Make a mentor of your favorite writer
- People Power Bring your ideas to life with human interest
- The emperor of etymology Siddhartha Mukherjee explains ideas through language
- Monkey business Don’t take serious stories so seriously
- Inside the inbox To reduce unsubscribe rates, send more email
