Don’t make readers dig through dense type
Use bullets in news releases
Why make us work so hard? kvetch journalists surveyed for a 2014 study by Greentarget.
These folks are frustrated that they’re too often forced to hunt through long rivers of gray text to find the news. No wonder more than half of them said they’d find it helpful to have a bulleted list of key facts in a release. And more than one-third more were open to the idea.
So give reporters what they want: Add bullets. While you’re at it, why not add subheads, bold-faced lead-ins, callouts and other display copy to make it easy for reporters and others to scan your release?