June 24, 2017

Catch readers in your web

Online headlines must get found, clicked and more

To reach readers online, you need to spin some powerful headlines. Specifically, craft web heads that are clear, context free and creative.

Catch readers in your web

Said the spider to the fly Write web heads that are clear, context free and creative. Image by Erwan Hesry

In print, headlines must grab readers’ attention and tempt them to read the piece.

Online, headlines must grab readers’ attention and tempt them to read the piece, as well. But web heads must also help your message:

1. Get found.

If Google can’t find it, to paraphrase Jeff Foxworthy, can’t nobody find it. That means your web headline must help Google find your page by supporting search engine optimization (SEO).

2. Get clicked.

Once your web head hits an index on a mobile app, a search engine results page (SERP) — even your online newsroom — it has to stand on its own. If visitors don’t understand the headline without the supporting images, text and other context of the content page, chances are, they won’t click. That means your web headline must be explanatory.

3. Get read.

Once visitors click to the content page, web heads should orient. Write a headline that lets visitors know they’ve arrived where they were going and found what they were looking for — or that they should move on to another page.

4. Get shared.

Finally, your web head should be fascinating enough to get shared on Facebook, Twitter and other social channels.

Do your web heads fill all these roles?

  • Get Clicked, Read, Shared & Liked in Portland

    How do you triple readership for your blog post? Get people to read 520% more of your story? Increase shares, likes and followers?

    The research is out there — some good, some bad, some simply ridiculous. We’ve sifted through the best of the best to come up with dozens of proven-in-the-lab best practices for writing social media pieces that travel the globe instead of just staying home on the couch.

    Are you a social-media writer who would like to:

    Portland Online Writing workshopAt Get Clicked, Read, Liked and Shared — a two-day social media-writing Master Class on July 27-28 in Portland — you’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.

    • Learn how to identify which story angles readers want to read?
    • Get fill-in-the-blanks templates for building popular content marketing pieces?
    • Master the art of online storytelling to take advantage of the most powerful form of human communication?
    • Get targets for the most effective length of blog posts, Facebook status updates, tweets, Instagram and Pinterest captions and YouTube descriptions, as well as online paragraphs, sentences and words?
    • Get your message across even to nonreaders?
    • Master these new skills with time for practice and feedback?

    Learn more about the Master Class.

    Register for Online Writing Workshop in Portland.


    Browse all upcoming Master Classes.

    Would you like to hold an in-house Get Clicked, Read, Shared & Liked workshop? Contact Ann directly.

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!


%d bloggers like this: