Squeeze juicy details
Compress fascinating facts into a creative passage
One of my favorite literary devices is compression of details.
Like squeezing together a lump of coal to make a diamond, compression of details condenses fascinating facts into a passage that’s more than the sum of its parts.
One writer used that approach for this lead for a press release for H&R Block by Fleishman-Hillard/Kansas City:
“Most 8- to 11-year-olds would rather go to school year-round than pay a nickel of ‘allowance tax.’ But pit that nickel against Nickelodeon, and they’d gladly fork it over to protect their tube time. They also imagine Batman would pay more income tax than either Superman or Spiderman.”
To compress details:
- List your most powerful details.
- Squeeze them together into a paragraph or two.
- Polish them to incorporate other rhetorical devices.
It’s so easy, it almost feels like cheating!