April 30, 2017
Sixty percent of your audience members aren’t reading your copy, according to estimates by professors at the University of Missouri. So how can you craft communications that reach nonreaders?
Use your display copy — headlines, decks and subheads, for instance — to pull readers into your copy, make your piece more inviting and even communicate to flippers and skimmers.
At Catch Your Readers — a two-day Master Class on Nov. 16-17 in Kansas City — we'll debunk destructive writing myths. You'll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.