October 31, 2014

A little to the left

Location, location, location matters on Twitter

Turns out there’s a place for everything on Twitter, too.

HANG A LEFT Want to get more click-throughs? Nudge your link a little to the left — about 25% of the way through your tweet.

Followers are more likely to click on links placed one-quarter of the way into your tweet than at the beginning or end, according to new research by Dan Zarrella.

For his study, he used bit.ly API to analyze 200,000 random Tweets containing bit.ly links. Then he correlated the relationship of the link’s position in the tweet with its click-through rate.

Those located 25 percent of the way in got the most click-throughs.

Want to increase click-throughs? It may be a matter of nudging your link a little to the left.

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