February 26, 2015

A little to the left

Location, location, location matters on Twitter

Turns out there’s a place for everything on Twitter, too.

HANG A LEFT Want to get more click-throughs? Nudge your link a little to the left — about 25% of the way through your tweet.

Followers are more likely to click on links placed one-quarter of the way into your tweet than at the beginning or end, according to new research by Dan Zarrella.

For his study, he used bit.ly API to analyze 200,000 random Tweets containing bit.ly links. Then he correlated the relationship of the link’s position in the tweet with its click-through rate.

Those located 25 percent of the way in got the most click-throughs.

Want to increase click-throughs? It may be a matter of nudging your link a little to the left.

  • Get Clicked, Read, Shared & Liked

    Would you like to learn to write Web pages, blog posts and social media messages that reach readers online? Use fill-in-the-blanks templates that virtually write your blog posts for you? Reach clients and customers through images, infographics and Instagram? Write for the mobile Web?

    If so, please join Shel Holtz and me for "Get Clicked, Read, Shared and Liked," a two-day writer's master class on Feb. 11-12 in Santa Fe. There, you’ll learn how to:

    • Think Like a Friend, Fan, Follower or Visitor: Offer news you can use, and watch your reach and influence grow
    • Make Your Online Copy More Creative: Tap The Awwwwww Factor, steal from the FBI and Master the Art of the Online Storyteller
    • Create Content Marketing Pieces That Almost Write Themselves: Write tipsheets, case studies and survey stories better, easier and faster with our fill-in-the-blanks formulas and templates
    • Get the Picture With Social Visual Communication: Reach audience members instantly through images, infographics and Instagram
    • Build Buzz Through Digital Storytelling: Engage followers and inspire them to share your stories
    • Write For the Small Screen: Prepare your messages for mobility
    • Help Readers Find You: Get discovered, read and shared
    • Cut Through the Clutter Online: Make Web pages, blog posts and social messages easier to read and understand
    • Lift Your Ideas Off the Screen: Communicate to skimmers with online display copy

    Learn more about the Master Class.

    Would you like to hold an in-house Get Clicked, Read, Shared & Liked workshop? Contact Ann directly.

    Register for Writing Workshop in Santa Fe.



Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!