October 27, 2016

A little to the left

Location, location, location matters on Twitter

Turns out there’s a place for everything on Twitter, too.

HANG A LEFT Want to get more click-throughs? Nudge your link a little to the left — about 25% of the way through your tweet.

Followers are more likely to click on links placed one-quarter of the way into your tweet than at the beginning or end, according to new research by Dan Zarrella.

For his study, he used bit.ly API to analyze 200,000 random Tweets containing bit.ly links. Then he correlated the relationship of the link’s position in the tweet with its click-through rate.

Those located 25 percent of the way in got the most click-throughs.

Want to increase click-throughs? It may be a matter of nudging your link a little to the left.

  • Get Clicked, Read, Shared & Liked in Portland

    Online, constant problem solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your IQ more than smoking weed!)

    “Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the Internet.”

    So, in this environment, how do we reach readers online?

    Portland Online Writing workshopAt Get Clicked, Read, Liked and Shared — a two-day online-writing Master Class on July 27-28 in Portland — you'll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.

    • Think Like a Friend, Fan or Follower: Offer news you can use, and watch your reach and influence grow.
    • Create Content Marketing Pieces That Almost Write Themselves: Get our fill-in-the-blanks templates for tipsheets, survey stories and more.
    • Cut Through the Clutter Online: Overcome the obstacles of reading on the screen.
    • Lift Ideas Off the Screen: Draw visitors in, increase open rates — even reach nonreaders — with microcontent.
    • Get an online writing workout with Wylie: Take your blog post, webpage or status update from 'meh' to masterpiece when you practice your new skills on your own work.

    Learn more about the Master Class.

    Register for Online Writing Workshop in Portland.

    Browse all upcoming Master Classes.

    Would you like to hold an in-house Get Clicked, Read, Shared & Liked workshop? Contact Ann directly.

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