Boxes and arrows
Hybrid story forms go beyond news and features
“When you have news, report it,” advises Roy Peter Clark, Poynter Institute senior scholar. “When you have a story, tell it.”
But what if you have both?
Feature-news release hybrid
I’ve noticed one new structure in press releases recently. It has a feature head and an inverted pyramid tail. The beauty of this beast is that it brings the story to life at the top with a feature lead, nut graph and background section. Then, once it’s attracted the reader’s attention and established the story, it delivers the details in a hierarchical, most-important-to-least-important body.
Use it when you have a story that would benefit from a feature lead but that needs a just-the-facts-ma’am resolution.