September 28, 2016

Better you than me

Want more Twitter followers? Stop talking about yourself

The more you talk about yourself on Twitter, the fewer followers you’re likely to have.

Or so says viral marketing scientist Dan Zarrella.

Using TweetPsyche data on more than 60,000 Twitter users, he looked at self-reference on Twitter. He found that Twitter users who don’t talk about themselves much tend to have more users.

“Want more followers?” Zarrella asks. “Stop talking about yourself.”

In other TweetPsyche research, Zarrella found that Mom was right about social media as well as so many other things. To get more followers on Twitter, Zarrella writes, you should:

  • Be positive. Writing about sadness, aggression, morbid thoughts and negative emotions and feelings correlates with fewer followers. (What a shock!) So if you want more followers, cheer up.
  • Be sociable. Social language correlates with more followers, Zarrella found. So use words like “you” and “we” and write more about relationships and communication.

And remember: “You” is the most retweeted word in the English language.

So on Twitter as in so much else in life, better “you” than “me.”

  • Get Clicked, Read, Shared & Liked in New York

    Online, constant problem solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your IQ more than smoking weed!)

    “Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the Internet.”

    In this environment, how do we reach readers online?

    New York Online Writing workshopAt Get Clicked, Read, Liked and Shared — a two-day online-writing Master Class on Sept. 28-29 in New York — you'll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.

    • Think Like a Friend, Fan, Follower or Visitor: Offer news you can use, and watch your reach and influence grow
    • Create Content Marketing Pieces That Almost Write Themselves: Get our fill-in-the-blanks templates for tipsheets, survey stories, case studies and more.
    • Cut Through the Clutter Online: Overcome the obstacles of reading on the screen
    • Lift Your Ideas Off the Screen: Communicate to nonreaders with headlines, links and other online display copy
    • Transform Your Story From “Meh” to Masterpiece: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece.

    Learn more about the Master Class.

    Register for Online Writing Workshop in New York.


    Browse all upcoming Master Classes.

    Would you like to hold an in-house Get Clicked, Read, Shared & Liked workshop? Contact Ann directly.

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