Best intranets 2010
Mobile sites and social features dominate Jakob Nielsen’s annual list of top internal websites
Intranets are getting more mobile, according to usability expert Jakob Nielsen. Some 30 percent of the Nielsen’s “10 Best Intranets of 2010″ had special mobile features, he reports.
Here are some approaches you can steal from these award-winning sites:
- Create a separate design for mobile users. Jet Propulsion Laboratory (JPL), for instance, built a dedicated application instead of a site to optimize the design for the iPhone.
- Develop social features for individuals. Walmart, for instance, offers discussion and profile pages. Trend Micro’s TrendSpace includes employee-contributed content. MITRE’s social bookmarking service lets employees share their favorite links. And GE offers commenting and rating features.
- Use blogs to show executives’ “human face.” Walmart’s executive profiles highlight personal experiences and interests as well as work experience. And Trend Micro offers semiannual online meetings where employees can engage directly with the executives.
Reach readers online
Want to get the word out on the Web?
- Get it off your desk: Bring Ann’s team in to write Web copy for your organization.
- Polish staff skills: Bring Ann to your organization for a Web writing workshop.
- Boost your own abilities: Work with Ann to polish your Web writing skills with one-on-one writing coaching sessions. And find out about Ann’s upcoming webinars on writing for the Web and social media.
- Learn more: Read Ann’s Web writing learning tools. And get free writing tips every month when you subscribe to our e-zine.
- Join the club: Get the whole story in the latest issue of Rev Up Readership. And find dozens of tipsheets on reaching readers online at RevUpReadership.com.
About Ann Wylie
Ann Wylie is president of Wylie Communications Inc., a training, writing and consulting firm. She works with communicators who want to reach more readers and with organizations that want to get the word out. Wylie is the author of RevUpReadership.com, a toolbox for writers, and Wylie’s Writing Tips, a free e-zine. She has earned more than 60 awards, including two IABC Gold Quills, for her work.
Copyright © 2010 Ann Wylie. All rights reserved.
