Top trends 2010: What to look for next, from Trendwatching.com
My husband, Phil, and I were hunched over our second double hamachi roll when a group of 20-somethings flounced into Sushi Ota, the fabulous San Diego sushi restaurant located next door to a 7-11.
It was early Sunday evening, but the tiny restaurant was packed with patrons who’d booked early to make sure they didn’t miss out on spicy tuna with green ball, Baja lobster sashimi or other fresh, silky seafood treats.
Sorry, the hostess told the group, no seats.
The leader of the pack, a tall blond tottering on murderous heels, was not pleased. She hustled her friends out the door, then turned back to menace:
“We will Yelp this!”
“We will Yelp this!” I said to Phil. “That’s a real-time review! It’s trend No. 3 on Trendwatching.com’s top trends of 2010!”
“Slurp,” said Phil, swatting my hand away from the last piece of California roll stuffed with fresh Dungeness crab.
Hoping that you’re more interested than Phil, I give you three of Trendwatching.com’s top 10 list for 2010:
- Urbany. Trendwatching.com says: “Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.” Subtrend: Urban pride. You’ll know it when: You mix your signature cocktail using New Orleans, Absolut vodka’s mango-black pepper blend inspired by the city.
- Mass mingling. Trendwatching.com says: “Online lifestyles are fueling and encouraging ‘real world’ meet-ups like there’s no tomorrow, shattering all clichés and predictions about a desk-bound, virtual, isolated future.” You’ll know it when: You use Loopt to stalk your favorite professional dancer from “Dancing With the Stars.”
- Tracking and alerting. Trendwatching.com says: “Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.” You’ll know it when: You open a Specialty Café and Bakery “Warm Cookie Radar” e-mail message, alerting you that a batch of fresh cookies has just come out of the oven.
Use these trends to develop new story angles, update your communication strategy and fascinate friends and strangers.
Download full descriptions of Trendwatching.com’s top 10 trends for 2010.
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About Ann Wylie
Ann Wylie is president of Wylie Communications Inc., a training, writing and consulting firm. She works with communicators who want to reach more readers and with organizations that want to get the word out. Wylie is the author of RevUpReadership.com, a toolbox for writers, and Wylie’s Writing Tips, a free e-zine. She has earned more than 60 awards, including two IABC Gold Quills, for her work.
Copyright © 2009 Ann Wylie. All rights reserved.
