Get the Word Out With Social Media
New teleseminar shows communicators how to write blog postings, tweets and other status updates that expand their reach and influence online
KANSAS CITY, MO. — Dec. 23, 2009. More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.
“But social media is more like a cocktail party than a press release,” says AnnWylie, president of Wylie Communications Inc. “Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you’ll soon find yourself socializing with the chips, not attracting new friends and followers.”
A new teleseminar aims to help communicators write more relevant, valuable and interesting social media copy.
Program details
What: “Get the Word Out With Social Media,” a one-hour teleseminar (http://bit.ly/5dax6C)
Why: To help communicators write blog postings, tweets and other status updates that expand your reach and influence online
Who: Presented by Ann Wylie (http://bit.ly/60rAFt); sponsored by the Public Relations Society of America (http://www.prsa.org/)
When: 3 p.m. Eastern time (2 p.m. Central, 1 p.m. Mountain, 12 p.m. Pacific) on March 25
Where: Register online (http://bit.ly/5dax6C)
In this program, Wylie will share tips on how to:
- Use the 70-20-10 rule for engaging your followers, plus other tips for making sure your status updates are welcome guests, not intrusive pests
- Pass the “who cares?” test and four other techniques for becoming a resource, not a bore, on social media
- Get retweeted. Five steps for expanding your influence and reach on Twitter
- Tweet like the FBI. Write dramatic, compelling status updates that draw followers and get clicks
- Make your posts personable. There’s a reason they call it “social” media
- Tweak your tweets. Get your message across in 140 characters or less. Plus, learn how to make 140 characters go further — and when you must come in under the character limit
Quotes:
From workshop attendees:
“Ann offers her professional expertise and makes this seminar fresh. Whether you are new to or seasoned in social media, you will appreciate her insights.” — Meiling Starky, social media coordinator, Rock Church
“Ann definitely knows her research and has a high degree of understanding in the social media world.” — Michelle Zeisloft, Media Relations, Cooper Tire and Rubber Company
“Very interesting — great research and stats.” — Heather McDonald, Public Relations Specialist, T. Rowe Price
From the PRSA professional development director:
“Ann’s insights are especially valuable because she has worked on all sides of the communication ‘desk’ — as a corporate communicator, in a PR agency, as a magazine editor and as a consultant. Her workshops are always extremely well received by our members and other writers.” — Judy Voss, PRSA’s director of professional development
More information about social media
About Ann Wylie
Ann Wylie is president of Wylie Communications Inc. (http://www.wyliecomm.com/), a training, writing and consulting firm. She works with communicators who want to reach more readers and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, helping communicators at NASA, FedEx, Motorola, H&R Block and other organizations improve their skills. She’s the author of a dozen learning tools, including RevUpReadership.com (http://bit.ly/KJ2t3), a toolbox for writers; and Wylie’s Writing Tips (http://bit.ly/6JgZLJ), a free e-zine. Her work has earned more than 60 awards, including two IABC Gold Quills.
About PRSA:
The Public Relations Society of America (http://www.prsa.org/), headquartered in New York City, is the world’s largest professional organization for public relations practitioners. The society’s members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chartered in 1948, PRSA has 116 chapters throughout the United States and extends services and professional development to the student level through the Public Relations Student Society (PRSSA) with 209 chapters on college campuses throughout the country.
For more information, contact:
Ann Wylie
Wylie Communications Inc.
816/997-8753
Ann@WylieComm.com
